The most visible outcome of specialization is delivering knowledge directly to the producer. Since the end of 2023 the Coordination Office has been holding face-to-face farmer training sessions in villages, covering pruning, fertilisation, drying and pest control on site.

The Coordination Office also disseminates farmer training through its own broadcast channel. Hazelnut Specialization TV hosts training videos presented by faculty members who are experts in the field, together with full recordings of workshop sessions.

Thirty-one of the thirty-eight members of our Advisory Board are from outside the University. This structure shows that specialization is carried out together with the region’s production and governance actors.

Specialization has not been limited to research and producer training; it has also been carried into events attended by students and the wider public.

The Coordination Office prepares working documents on hazelnut problems and proposed solutions, carries out crop forecast studies and shares the findings with the public. The working document “Strategic Solution Proposals for Türkiye’s Hazelnut Problems” and the annually repeated crop forecast studies fall within this scope. The Digital Hazelnut Expert mobile application developed by our University aims to give producers direct access to information.